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Actress Tiffany Haddish |
Superbowl Ads are as much an American past time as football itself. The newest, funniest and most effective ads are talked about for weeks before and after their Superbowl debut. This year's group of Superbowl Ads included a series of ads with a fresh take on the usual formula.
The Groupon Commercial is one of the shorter commercials that was on during the Super Bowl. The commercial length, though short, had many aspects that made you remember it. One of those is using a memorable spokesperson --actress/comedian Tiffany Haddish, who appears in every one of the commercials.
The producers and directors were trying to make people remember the commercial by using comedy. Like the part when the football player kicked the football at the rich man in the mansion or the way Tiffany talks about what is going on in the commercial.
By using a well known actress the audience who knows her will be more likely to watch more ads. But the celebrity endorsement is different than how you normally see it. Usually it's a celebrity just saying I love this, or this is amazing because..., but in the Groupon commercial Haddish is just walking down the street, and she is retelling to the audience what has happened. Then she says tells us why she uses the product.
There is also the incorporation of her being a plain or just a normal person. Even though she has some fame from acting on television shows and being a comedian, Haddish is walking down an ordinary street just talking. It seems like something anyone would do. The Groupon commercial exaggerates the other situations. The rich, white man, who lives in a mansion, was a clear stereotype. He wants the best of the best and so he would never use Groupon. But the commercial shows that it is for everyone and that everyone needs Groupon.
Tiffany Haddish is a famous comedian, and the commercial uses that strength to get the audience to remember her and her remarks. Her asking, “Who doesn’t like supporting local businesses,” is a rhetorical question. She is hoping and expecting after her talk that people will care about local businesses. Again the older white man is a stereotype and makes fun of how corporate business owners think or how any CEO of a company thinks. The commercial is trying to change the mind of people of all ages but is more geared towards the older generation because their way of thinking tends to be more old fashioned.
If you want to watch some of what Tiffany Haddish has done in her career go this wbsite
I loved this choice of commercial. I do agree with you when you stated that Tiffany Haddish is appealing to the audience by seeming normal by walking down the street. Although this is a normal thing, we can safely assume that Tiffany does not need to use Groupon and only said what she was paid to say. When you discussed the stereotyping I completely agree with you. The stereotypical white CEO is a classic assumption and this commercial contributes to that perspective. Overall great blog post!
ReplyDeleteThis was a really well done analysis!! I liked how you gave an introduction which prefaced what you would be writing about. You went into detail with each technique which was great. I also enjoyed that you gave background on Tiffany Haddish. This helped when you explained your technique. Great job overall!
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